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CRAIG CLEMENS - From Broke Dropout To $1 Billion Dollars In Sales In My 30’s!

The Passionate Few

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Importance of Shock Factor in Catching Attention and Establishing Credibility

Exploring the significance of incorporating a shocking element in copywriting to captivate audiences in a world marked by diminishing attention spans. The chapter delves into strategies like addressing aspirations, fears, and annoyances to enhance audience engagement, citing instances like a doctor revealing personal health struggles and collaborating with a respected heart surgeon to shape perceptions around well-being.

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