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The Worst Case Scenario
"We decided that we were really trying to get higher levels in potential clients, right? So we said, you know what? Let's start a consulting arm because then if you consult with people, they build trust," he says. "So did it fail? Yeah, it failed. Did it cause us to have bigger losses than we had hoped?" He adds: "The key is once you make a mistake, acknowledge it, fix it and move on."