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22min chapter
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
Always Be Testing
Measuring Metrics for Financial Health
They discuss the importance of measuring certain metrics to ensure financial health for DTC brands. They mention measuring MIRR, ROAS, and contribution margin over time. They also talk about the need for a partnership between performance marketing and finance, and touch on topics such as running tests, setting up correct attribution, and running incrementality tests.
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