The Marketing Week Podcast cover image

Marketing That Matters: How Ancestry is using automation and ‘long tail’ Search to grow a category

The Marketing Week Podcast

00:00

Paid Search vs Organic Search

For both organic search and search they both enjoyed a search in prominence in 20 20 for reasons that we've discussed. As marketes look for the most cost of ety way to take advantage of shift to on line, what do you think the lasting impact of this will be on so's roll in marketing? And yes, better educate what what's possible as well. We'n no small tasks there, but ones that should yield some significant rewards. Until next time, from me, good bye.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app