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TIVP031: The Trade Desk (TTD): Heir to the Programmatic Advertising Throne? w/ Shawn O’Malley & Daniel Mahnke

The Intrinsic Value Podcast - The Investor’s Podcast Network

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Exploring the Adoption and Future of OpenPath in Programmatic Advertising

This chapter explores the performance and adoption of OpenPath by Trade Desk, examining its partnerships with major companies like Disney Plus, Fox, and Spotify. With an optimistic outlook for 2025, the discussion sheds light on the platform's potential despite the slow adoption by many publishers.

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