210 - How to Optimize (and Measure) High Intent Leads vs MQLs | Metrics That Measure Up
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How to Maximize Your Marketing Spend
Cackbut: Revenue is the ultimate outcome metric to measur for a c m o. If they're gong to measure it quarterly, chris, or even two quarters in a row, they're going to have to be leading indicators which are often vanity metrics. The real solution here is optimizing your marketing spend and setting the right goal so that your marketing team predictably hits goals every single month or every single quarter. There's nothing that can replace having a marketing channel that hits really hard for a sustained period of time. And people can't get to the place that they can think long terms because they either set the wrong goal, so the goals are too high and unachievable
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