In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.
Chapters
00:00 The Death of the Traditional Customer Journey
02:51 The Role of Trust in Modern Marketing
06:09 Case Studies: Successful and Controversial Campaigns
09:05 Identity Trust: Connecting with Consumers
11:57 The Power of Authenticity in Advertising
14:56 Building Trust in B2B vs B2C
17:59 Actionable Strategies for Trust Building
20:47 The Importance of Founders as Trust Agents
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