Navigating M&A Impact in the Agency Landscape

This chapter examines the ramifications of recent mergers and acquisitions in the advertising sector, notably among large agencies like WPP and Dentsu. It highlights the transformation in agency-client dynamics, particularly the increasing demand for data integration and operational efficiency amid competitive pressures. Additionally, the discussion offers insights into strategies for entering the U.S. market, emphasizing the importance of targeting regional cities and collaborating on a strategic playbook for growth.