How to Be a Successful Startup Without Amazing Attorneys

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Every conversation I have with lawyers about intellectual property, fair use, trademarks and copyrights is so fear based. They're going to give you every reason not to do it at all. The IP industrial complex gives fear based advice. And it has no practicality. Like they told you probably do not do the zestimate. You're going to get sued. Founding of YouTube. Don't do it. Do it. Just do it.

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Today’s show:

Rich Barton joins Jason to give a masterclass on his thought process behind creating evocative top-tier brands like Zillow, Expedia, and Glassdoor. (22:02) Rich also discusses the lessons he learned from Bill Gates during his time at Microsoft (49:22), how tech management has evolved (57:04), and more!

Rich's blog on branding: https://www.hopperanddropper.com/syllables-scrabble-letters-and-picking-brand-names

Time stamps:

(0:00) Zillow CEO Rich Barton joins Jason

(1:58) The creation of Zillow’s Zestimate

(7:03) “Tension and Importance” and empowering people in the workplace

(13:24) Crowdbotics - Get a free scoping session for your next big app idea at crowdbotics.com/twist

(14:53) Branding and creating iconic company names

(16:53) Navigating major layoffs

(22:02) Back to building top-tier brands, “What got us here, won’t get us there”

(27:54) OpenPhone - Get 20% off your first six months at https://openphone.com/twist

(29:25) Steering the complex dynamics of startup-attorney interactions

(33:22) Defying convention to create stellar products and the effects digital currency