5 Elements of Successful Messaging, with Darr Gerscovich
B2B Growth
00:00
Messages to Customers in a Silo
The quality level that you're mentioning ends up being super important and i love that we're attaching messaging to customers in such a detailed way in this episode. You can't do like one without the other when you try to create your message in a silo you end up in an echo chamber where everybody in your company is super rich right? So it's not i am saying it as a company but it's it's the customer that's saying so if you apply a high quality threshold to each of these things you will quickly start to see this is good this is bad this is okay right, he says. The difference between like claiming even i think of the christmas movie elf where
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