Coca-Cola - The Power of Brands

In 1972 we bought C's and in 1988 we bought Coca-Cola. I wouldn't be at all surprised if we had if we had not owned C's whether we would have owned Coca-Cola later on Charlie. Two-thirds people in the east prefer our chocolate two-thirds to one-third and the west they prefer milk chocolate two-whelmingly. They like miniatures of these they won't eat miniatures in the west. There isn't a lot of box chocolates volume but there are lots of different things you can do with them. We've done very very very well in C's and it has provided us with earnings that we've used to buy other businesses