How to Start a Subscription Box Business

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Kimberly Cevallos: I started my first business in 2011, but I launched Sparkle Hustle Grow in 2016. During that time, we sent over 65,000 boxes and almost two and a half million dollars in sales. She says you can start your own box business or add it to an existing business by thinking about what type of products your existing audience might like to get on the regular. The second way that you can grow your business with a subscription box is pitching yourself to be in a subscription box.

How adding a subscription box to your online business can be a game-changer for your bottom line

Have you ever thought about adding a subscription box to your business?

If you haven’t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further.

I know, I know. You’re probably thinking, “But Amy, I’ve got enough on my plate with my business already… and this just sounds complicated.”

But here’s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it.

Julie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality.

In this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus:

How to decide what the focus of your subscription box should be
What you need to know about the subscription box industry
Her step-by-step process on how to get started with your subscription box
Three ways you can incorporate a subscription box into your existing business

This was a really enlightening conversation, and I’m excited for you to hear it!

Here’s a glance at this episode...

[07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months.
[11:54] She had the subscription box business for six years and then sold it.
[12:37] Julie shares three simple ways to add a subscription box to an existing business.
[18:32] There are five simple steps to get started with your subscription box business.
[24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price.
[30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle.
[33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn.
[36:08] A welcome box is a one-time product. You send it at the onset of a program. It’s perfect for courses, affiliate programs, or summits.
[39:54] It’s important to get clear on what your version of success is.
[41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures.
[47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching.
[49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business.
[53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes.

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