Craft Brewing Evolution and Challenges

This chapter explores the journey of an operations manager in the homebrewing industry, detailing their rise from a hobbyist to a key player in a major brewing company. It discusses the craft beer market's growth and subsequent challenges, including changing consumer preferences, the effects of COVID-19, and the impact of major brewery acquisitions. Additionally, it reflects on the competitive landscape and strategic shifts within the industry, emphasizing the balance between growth and profitability.