How do I figure out Product-Market fit?
ET Startup School
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The Future of the Country Is Online, I Don't Know What to Sell
Shilpa: Jaipur was always meant to be a brand. It had to stand for something that it could call its own. And yeah, and marketing well, marketing is a big one for us. Did you do what's called a pre-mortem, which is dissect all the ways in which your business could fail? Shilpa: You know, I'm not sure I like the word pre-mortem,. but you know, to actively thinking on your feet about what is it that can be the motor on the business?"
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