Sos: I'm all excited about the scrum master thinking. Yet i've always said ti kind of testing capability as part of an analyst tool kit. But i'd like your point, kelly, that some one could go into testing optimization specifically without necessarily building five years of competency in dgial analytics. Sos: There's so much that if you had an agile mind if you're coming in with an agile mind set, that does lend itself to testing very well.
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)