3min chapter

On Brand with ALF & Rory Sutherland cover image

Harnessing the TikTok Boom

On Brand with ALF & Rory Sutherland

CHAPTER

How to Clean Your Air Fryer Better

I think a lot of social media for whatever reason devolved into a kind of negative sum. My job is to win an argument in a sense. But I think we have an intentional duty and a responsibility to build for better. Even with things like being able features technologically to be able to turn off commenting, that is us intentionally ensuring we maintain the positivity of our platform. And they they reward us with their time and they reward me with their lives. It is creative in the best sense of the word.

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