Navigating the Dichotomy of YouTube Shorts and Long-Form Content

This chapter delves into the challenges faced by creators as they navigate the world of YouTube Shorts, exploring the dilemmas of maximizing short-form views while staying true to their main content goals. The speakers discuss the disconnect between short-form success and long-term audience engagement, highlighting the importance of aligning content strategy with subscriber expectations. Additionally, the chapter examines viewer behaviors, algorithm influences, and the evolving landscape of YouTube as a content destination.