What Have We Missed?

I think there's an element of perfect of being the kind of to progress here. The other whole piece of this that is probably a whole separate conversation, is rat matrix. Ah, how do you understand what's resonating? And again, i i lived in the brand side of things. I'm sure we can pick that up another time. Ye. An you might take, we said ten s, you might take learnings from that, and something falls flat, and maybe you need another ten,. But it's better than the zero that wasn't helping you because you weren't making progress.