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The Impossible Isn't It?
Lena's customer isn't the average person walking down the street. Nobody walks into a wig shop at random and buys a wig. People buy wigs generally because of very personal reasons. Those people do not want to shop for wigs with a bunch of randos who are walking in off the street. By getting rid of all of that, she saved money. She didn't have to hire anybody to greet these people off the street anymore.