Navigating Film Festivals: Strategy and Emotion

This chapter explores the strategic considerations filmmakers face when selecting film festivals for premieres, focusing on timing, audience, and venue. It examines the emotional challenges associated with audience reception, contrasting standing ovations with critical reviews, and emphasizes the significance of major festivals like Sundance and Cannes. The discussion highlights how festival choices can impact a film's trajectory and financial success, posing critical dilemmas for marketers in the competitive landscape of the film industry.

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