The Impact of the Advertising Business Model on the Ad Business Model

We've got somebody lined up that we can talk about next week who's going to come up with a completely new model for the ad business model. But I'm highly skeptical of this kind of shift towards using crypto currencies to actually buy stuff. Gucci are now going big time into crypto and they're going to start accepting about a dozen or so different crypto currencies as part of their whole kind of push into the crypto scene.