The PR Week: 3.30.2023 - Therese Caruso, Zeno Group
The PR Week
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The Importance of Embracing Your Identity
The first multi-ethnic Gen Z in Florida is the first to be in government. 75% of them feel that their personal identity plays a very important role in their day-to-day lives. They want brands and companies to embrace their entire identity. The industries that are doing really well are, as I said, sports, beauty, media entertainment, education,. Government and sports, actual recreation, healthcare and financial sector also do well.
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