AI Driven Post Purchase Upsells

The opt in rate for that? I want to say it's like a single digit kind of a conversion rate. The interesting thing over there in the way I look at it is that it's very profitable revenue. And what it allows us to do is increase penetration. We're trying to think about how can I sell you on another cat? Can I throw in something extra? So you now experience my underwear and you'll do it. This is actually came for a shirt and this underwear is great and I'm hooked, right? Love it. Ben: From a customer service standpoint, you're selling to guys. You're selling to bros, right? What is the number one insight