INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail
Idea to Startup
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The Mom Test - I Love Everything You Do Because You're My Child
There are two books that were really helpful for me for each of these. One by Steve Blank, you mentioned Four Steps to the Epiphany, I think is a really good book for that. Then on customer interviews, if people are looking for a good book, at least in my opinion, there's a book called The Mom Test,. It's basically going to your mother and asking her, do you like my idea for a startup?
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