2min chapter

Idea to Startup cover image

INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail

Idea to Startup

CHAPTER

The Mom Test - I Love Everything You Do Because You're My Child

There are two books that were really helpful for me for each of these. One by Steve Blank, you mentioned Four Steps to the Epiphany, I think is a really good book for that. Then on customer interviews, if people are looking for a good book, at least in my opinion, there's a book called The Mom Test,. It's basically going to your mother and asking her, do you like my idea for a startup?

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode