New Books in Technology cover image

Paul Daugherty and H. James Wilson, "Radically Human: How New Technology Is Transforming Business and Shaping Our Future" (HBR Press, 2022)

New Books in Technology

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Creating Superior Customer Experiences Is a Good Idea, Dan.

I'm a big fan of behavioral economics and accounting for the fact that people do have blind spots. We talk a bit about TikTok in there, which is a new digital platform. In 20 minutes, you can see on that app more than 100 different video clips. And during that time, you're actually teaching and tailoring TikToks algorithms to exactly what you want to see.

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