Sell the Chocolate, Not the Broccoli

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Guest: Dan Martell
Youtube: https://www.youtube.com/@danmartell
Instagram: https://www.instagram.com/danmartell


0:00 — Preview & Intro
3:06 — How to Start a Business Properly
5:51 — Free Models and Validation
8:35 — Bootstrapping vs VC Funding
12:00 — Building Products People Actually Need
14:46 — Prioritization and Systems
20:25 — The Shift That Unlocked Content Growth
29:01 — Consistency and Long-Term Success
32:10 — Storytelling and Personality in Content
41:20 — Rapid-Fire Business Beliefs
45:39 — Selling Ideas the Right Way
47:54 — Choosing What Content to Publish
51:40 — Communicating Simply at Scale
55:04 — Improving Through Feedback
58:58 — Health and High Performance

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