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Dialogue. Copart and CoStar Group 4Q24, Growth Bear Case, Quality Tailwinds, Andy Florance as Plate Spinner

The Synopsis

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Evaluating Marketing Strategies in Real Estate

This chapter analyzes homes.com's marketing expenditures, including their Super Bowl ads, and questions the effectiveness of this spending in relation to their growth metrics. The discussion also covers the competitive landscape of real estate platforms, pricing strategies, and the implications for customer retention and revenue generation.

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