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Optimizing GTM Strategy For Growth | Refine Labs B2B Marketing Roundtable

Stacking Growth | The B2B Marketing Podcast

CHAPTER

Intro

This chapter examines the crucial transition from lead generation to demand generation in B2B marketing, focusing on the challenges larger organizations face in adapting their strategies. The discussion highlights the importance of change management, long-term planning, and effective communication in navigating a tightening budget environment.

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