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The Elon Zuckerberg Ultimate Cage Fight (381)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
TikTok: The First Mobile App to Overcome $1 Billion in Worldwide Consumer Spend
TikTok became the first mobile app ever to suppress $1 billion in worldwide consumers spend across iOS and Google Play in a single quarter. The socials video giant has built a large and loyal fan base, allowing it to forgo the reliability of the subscription model and instead rake in billions of dollars with TikTok coins. This is likely to have caught the attention of other social platforms that have not yet cracked the monetization beyond ads.
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