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FP Alpha with Andrew Altfest | E172

Fintech Impact

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How to Be a Better Tool Advisor

I think we as an industry, we need our own proprietary technology that showcases our value and is not available to consumers. I've seen a lot of consumer facing technologies that are repackaged and bundled for advisors. And the problem is, is that when you're consumer facing technology, you got to keep it simple to the nth degree,. The consumer will never understand the level of complexity that a trained professional will. That is an expertise on itself that cannot be replaced. It's about doing all the stuff that I would do otherwise, but making it so much faster and more effective. So second question for you is, what's been the biggest challenge in getting the company to where it is

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