295 Myths of Marketing by Grant Leboff
The Marketing Book Podcast
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Don't Ask Your Customers What They Want
If a business focuses its communications on its products or services, it is unlikely to create material that connects emotionally with prospects. Failure to achieve this makes it less likely that its mar keting will be shared. It seems to me like those companies that best understand their customers ultimately win. And i could go on, cause the chat of the paragraph after that's even better. But grant leboff, you've probably already heard that. When you say you don't care about me, grant lebof i care about you is to be douglas. Don't you ever forget that.
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