
EA Sports FC with Nils Leonard
A Change of Brand
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Game On: Navigating Football and Branding
This chapter explores the collaboration between football and gaming through a partnership with EA Sports, highlighting initial hesitations and the transformative potential of the project. It reflects on the creative process and challenges faced in rebranding while emphasizing authenticity and effective communication. The narrative captures the blend of anxiety and excitement in delivering groundbreaking ideas within the high-stakes environment of sports marketing.
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