You've got to think about everything that you could do and try to just even imagine, as a thought experiment, ranking that. And recognize that the activities in the 90% or above where all of this highest contribution are those activities are sufficient for the rest of your life. So any time you opt for something lower on the list, you're taking time away from something more important.
Greg McKeown is the NYT bestselling author of the Essentialism and Effortless. He is founder and CEO of McKeown Inc, an organization that helps leading companies such as Apple, Google and Pixar reach the next level of growth. Greg is also a world-renowned keynote speaker and host of the podcast What's Essential? with Greg McKeown.
Greg joined host Robert Glazer on the Elevate Podcast to discuss how to prioritize the essential things in work and in life.
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