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#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

The Measure Pod

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Do You Have a Single Source of Truth?

Marketing expert says it's all about awareness and the ability to spots biases or unconscious biases. Story telling is also a key part of data analysis, he adds. Data could be information, it could be opinioned - but doesn't have to be ones and zeros. 'You take the information in, you view it as objectively as you can, being as aware as you can be'

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