The Disconnect: How Jen and I Found Our Parenting Blog

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews the cofounder of Simple Green Smoothies, Jadah Sellner, about building a successful online business without blogging.

Wait a minute here. We're Food Blogger Pro. What is this "business without blogging" stuff all about?

Well, our main goal here at FBP is to help people create a business at the intersection of food and the web. While blogging is a common, even well-defined, path to that, we also realize it's possible to build a business doing less blogging and more of everything else.

Take, for example, Jadah Sellner and Jen Hansard, the cofounders of Simple Green Smoothies. They tried blogging at first, but found success when the started to focus on one specific idea and sharing that idea freely on Instagram. They now run a successful business (with a website and an occasionally-updated blog) and have a massive tribe of followers who love their microblogged content on social media.

• How Simple Green Smoothies came to be
• The first failed business attempts that led to Simple Green Smoothies
• Why inner confidence is so important when you're building your business
• The resources that inspired Jadah when she had yet to find success
• Why you should tease your products before the launch
• How to find the products that will be successful
• Why you shouldn't take people out of their dance club (say whaat?!)
• How many people you should be talking to in your blog posts
• Why you need to be flexible as an entrepreneur