EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
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How to Pull and Make Emotional Connections in Your Marketing
CMOs should make sure there is a human being on the other end of the relationship and not a machine. There are three non-negotiables in my opinion, regardless if it's a startup or an established brand. Your written voice can carry that personality of your brand that should come through. And then finally, it really is the soul of your brand which is articulating your brand personality.
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