Some people might think that a personal brand is only important for entrepreneurs who are the face of their companies, but that’s not true! Think of a personal brand as a strong reputation rooted in your strengths… who doesn’t need that?

When Jason and Nicole get a caller question about building a personal brand, they decide to phone-a-friend: Aliza Licht, an incredible marketing guru. Jason, Nicole and Aliza take today's caller through an exercise that you can use to build your reputation, get recognition for the work you love and secure the opportunities you've always wanted.

Find Aliza's latest book, On Brand, here: https://alizalicht.com/on-brand