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Katrina Lake – The Next Wave of E-Commerce - [Invest Like the Best, EP.187]
Invest Like the Best with Patrick O'Shaughnessy
The First Wave of E Commerce
The first wave of commerce really was the novelty. Now wehave millions of things available to buy, but there's just a subset of things. The idea of going from a literal search result of over a million pairs of geans to trying to narrow it down to the four or five that are best for you is an almost impossible task. What we do at stich fix is that we're best class in getting people to understand products. And then on the product side,. we take hundreds of quizzes, we have carried thousands of things and actually know what dimensions we need to be able to deliver great recommendations....
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