Invest Like the Best with Patrick O'Shaughnessy cover image

Jesse Pujji - A Primer on Performance Marketing - [Founder’s Field Guide, EP. 27]

Invest Like the Best with Patrick O'Shaughnessy

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Navigating Performance Marketing

This chapter explores the evolving landscape of performance marketing, emphasizing the need for analytical insights and innovative strategies. It highlights the significance of combining creativity with a data-driven approach, discussing effective channel strategies and the importance of experimentation. The chapter also delves into retention marketing, offering best practices for maintaining customer engagement and optimizing marketing efforts.

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