Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.
Whether you're behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.
What we cover:
Locking spend to aMER targets
Auditing & refreshing creative without producing anything new
Simplifying your offer across the entire customer journey
Operational readiness (don’t ruin a good sale!)
Hour-by-hour tracking & how to take action quickly
If you want a clean, no-nonsense guide to surviving Black Friday/Cyber Monday (and setting yourself up for your best one yet), this is the episode.
Show Notes:
