Brand Loyalty Isn't Just About Brands, It's About Personality

https://astralcodexten.substack.com/p/book-review-sadly-porn

I.

Freshman English class says all books need a conflict. Man vs. Man, Man vs. Self, whatever. The conflict in Sadly, Porn is Author vs. Reader.

The author - the pseudonymous “Edward Teach, MD” - is a spectacular writer. Your exact assessment of his skill will depend on where you draw the line between writing ability and other virtues - but where he’s good, he’s amazing. Nobody else takes you for quite the same kind of ride.

He’s also impressively erudite, drawing on the Greek and Latin classics, the Bible, psychoanalytic literature, and all of modern movies and pop culture. Sometimes you read the scholars of two hundred years ago and think “they just don’t make those kinds of guys anymore”. They do and Teach is one of them.

If you read his old blog, The Last Psychiatrist, you have even more reasons to appreciate him. His expertise in decoding scientific studies and in psychopharmacology helped me a lot as a med student and resident. His political and social commentary was delightfully vicious, but also seemed genuinely aimed at helping his readers become better people.

My point is: the author is a multitalented person who I both respect and want to respect. This sets up the conflict.