Amazon spent $227 million to build a B2B e-commerce platform in India. FMCG companies still distribute nearly 90% of their products through traditional distribution networks. Take the example of Hindustan Unilever, an FMCG behemoth that's been around for a long time. Do you think they need Amazon's help selling surf excel? Not really.
In today's episode for 1st December 2022, we talk about why Amazon's foray into B2B e-commerce failed.