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Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures
IndieGameBusiness®
Testing Non-Existing Games
I think there's a fine line between marketing and being true and honest. You can test your assumptions in a good way, as long as you're not hurting anyone or charging money for something that does not exist. In terms of the game design, you can also always be giving a little bit of updates. I find a lot of studios very reluctant to share things that are not fully polished or finished.
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