Rivian's Dual Strategy: Vehicles and Vans

Rivian’s all-electric vehicles have been in high demand thanks to their unique look and handy features. But soon after hitting the market, a series of supply chain snarls led to a backlog of orders and a retreat by key investors. Undeterred, Rivian CEO RJ Scaringe has focused on ramping up production and has big plans for the company’s future — including the release of a new mid-size SUV in 2026.

This week on How I Built This Lab, how Rivian continues to shape the rapidly evolving electric vehicle market. Plus, Rivian’s plans to expand charging infrastructure across the U.S. and RJ’s strategies for leading through challenging times. 

And don’t forget to check out Rivian’s origin story from September 2022.

This episode was produced by Katherine Sypher with music by Ramtin Arablouei.

It was edited by John Isabella with research by Katherine Sypher. Our audio engineer was Neal Rauch.

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