This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Probability of Apple Buying Disney

Apple is in the media business because they're shaping culture, which ultimately gets people to buy more of their stuff. And so that's the reason why... You could throw all the revenue and profit numbers out the window when it comes to Disney content. They just want the content. But it only makes sense as if they don't feel like they can get it.

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