Uncanny Valley | WIRED cover image

Taylor Swift’s Pro-Russia Doppelganger

Uncanny Valley | WIRED

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Fake Ads and Doppelganger Campaigns

The chapter discusses a campaign of fake ads featuring celebrity photographs and fabricated quotes, as well as an ad campaign conducted by an organization called Doppelganger. It explores the targeting methods, content, and links to various institutions inside Russia, with accusations of involvement in other influence operations.

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