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159. Why Lead Generation is a HORRIBLE Business Model

The Sweaty Startup

CHAPTER

Are You Competing With Google Adwards?

Yelp is the prime example of why everything i hate about lead yelp is a lead generator. Yelp is a aggregator of other businesses to sell the leads to those businesses and to sell advertising for those businesses. They compete with gogle, google. And also, you compete with goole something wrong with that,. You're relying on the person that you compete with to send you business. That's like running two cleaning companies in town, competing with each other... How ridiculous is that? Of couse, they're notgoig to sending you business. They want the business. Gogle wants to sell ads. It's the most profitable money making engine in this world

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