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#164: moet je als CEO op social media zitten?
Marketingpraat
De invloed van CEO's op merkidentiteit
In dit hoofdstuk worden Coolblue en Bol.com vergeleken, met nadruk op de impact van hun CEO's op merkzichtbaarheid en klantrelaties. De sprekers analyseren hoe persoonlijkheid en imago van een CEO de voorkeuren van consumenten kunnen beïnvloeden.
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