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The Rise of AI and Its Effect on SEO: What You Need to Know | w/Gert Mellak

The Art of Online Business

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How to Write a Lead Magnet

We basically build out the piece of content section by section and you're teaching it along the way. Once we have something that we feel pretty good about, then we hand it off to a writer. We try to teach the algorithm already to take into account certain things in certain places on the article. But then also, why did we put this piece of content together? It was not only to rank, it should actually convert.

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