Intro

This chapter delves into the broad scope of creativity, highlighting its importance beyond traditional artistic fields. It features insights from renowned music producer Rick Rubin, advocating that true creativity stems from authenticity rather than technical prowess.

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Ever feel like creativity is reserved for “real” artists? Rick Rubin’s 12 rules say otherwise. They’re for anyone who wants to live and create with more honesty.

Rubin, the legendary producer who can’t play an instrument, built his career by helping others strip away what’s fake and tune into what’s real. His rules aren’t about being clever; they’re about noticing, subtracting, and getting comfortable with discomfort.

I’ll share how Rubin’s approach helped me stop overthinking and start making things that actually felt like me. Think of creativity as tuning a radio: your job isn’t to invent the music, it’s to find the right frequency.